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Small Companies Care More About Customers
Quick, name the last time you dealt with a big company and had a great experience. For most of us, it’s hard to think of a time when that happened. Now, think of a neighborhood business or a shop or a...
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How do community managers build community?
courtesy of https://www.flickr.com/photos/31246066@N04/4936872846 Talking to customers. Understanding their needs. Brokering disputes. Learning what’s best for the community as stated by the members of...
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The first goal is to keep learning
photo by https://www.flickr.com/photos/heycoach/1197947341 My first goal as a college senior was to have the kind of job where I would never have to wear a tie. Achievement unlocked. But that didn’t...
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Noreply@ Emails Are Dumb
photo by https://www.flickr.com/photos/jordoncooper/14272455652 Imagine if you had a store and on the front door you placed a sign stating, “We’re not open for business.” You wouldn’t expect many...
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Your customer wants to be entertained
Meghan Trainor at the Neptune Theater, Feb 14, 2015, Seattle, WA We are all very busy. When someone asks for our attention, we want a show. Not just a “dog and pony” show, but a real experience with a...
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How to Make Your Own Explainer Videos (for under $149)
Creating an Effective Explainer Video A prospective customer may have only 30 to 60 seconds to understand your Unique Selling Proposition. When you’re not right there with the customer, one of the...
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Infinite scroll must go
A great design for endless browsing There’s a signature design that I am sure you’ve seen more than once today. It’s a river of information; it’s endless serotonin; it’s sort of pleasing to the eye;...
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How to Build a Great Customer Success Team
image courtesy of Gainsight When you are building a great business (particularly a Saas business), you need to devote extra time to taking care of your customers so that they not only are satisfied at...
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How do you define Customer Service?
Photo by Reynermedia – https://www.flickr.com/photos/89228431@N06/11221050956 What is Customer Service? It doesn’t look like this any more. I often get asked whether I’m in Customer Service, even...
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It’s easy to think you know your customer
photo by https://www.flickr.com/photos/zooboing/4241390495 It starts with the purchase When you get that endorphin rush from seeing a sale you may think you’ve won a customer. If everything’s gone...
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